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EDGE: Value-Driven Digital Transformation
book

EDGE: Value-Driven Digital Transformation

by Jim Highsmith, Linda Luu, David Robinson
September 2019
Intermediate to advanced
256 pages
6h 14m
English
Addison-Wesley Professional
Content preview from EDGE: Value-Driven Digital Transformation

Chapter 2. Tech@Core

The challenges of becoming digital are two-fold, as introduced in Chapter 1, The Big Picture. The second of these challenges is leveraging your resources to make that change quickly—that is, building and deploying the right capabilities.

In transforming your organization, you have to change how you view technology. Think about Amazon, Google, Netflix, or any of a number of high-tech companies. Technology doesn’t “assist” their business—technology is their business. You might not compete directly with these high-tech companies, but you are (or will be) competing with companies that are as technically savvy. Tech marketing guru Geoffrey Moore made an observation a number of years ago that a “bank was just a computer with a ...

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Publisher Resources

ISBN: 9780135263617