September 2014
Intermediate to advanced
269 pages
6h 48m
German
book
Einführung in die Volkswirtschaftslehre, Mikroökonomie und Wettbewerbspolitik, 3rd Edition
by Lothar Wildmann
Content preview from Einführung in die Volkswirtschaftslehre, Mikroökonomie und Wettbewerbspolitik, 3rd Edition
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12 Entscheidungsregeln und Maximierungsstrategiender Unternehmen
Gewinn ist so notwendig wie die Luft zum Atmen, aber es wäre schlimm, wenn wir nur wirtschaften würden, um Gewinne zu machen, wie es schlimm wäre, wenn wir nur leben würden, um zu atmen. (Hermann Josef Abs)
Nachdem im Rahmen der Produktions- und Kostentheorie die internen Unternehmensprozesse analysiert wurden, kommen nun der Markt im Sinne der Wettbewerbssituation sowie unterschiedliche Zielsetzungen der Unternehmen mit ins Spiel. Es ergeben sich Fragen wie: Inwiefern sind Verkaufspreise variabel oder durch den Markt diktiert, welcher Umsatz lässt sich erzielen und welcher Gewinn erwirtschaften?
12.1 Unternehmensziele
In der Betriebswirtschaftslehre existiert eine (Un-)menge ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.