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Entrepreneur: How to Start an Online Business
book

Entrepreneur: How to Start an Online Business

by Lucy Tobin
May 2012
Beginner
216 pages
3h 31m
English
Capstone
Content preview from Entrepreneur: How to Start an Online Business

CHAPTER 3

MUMSNET

When Justine Roberts took her one-year-old twins on holiday to Florida in 1999, the family-friendly resort promised in the travel brochure didn’t quite match the reality. ‘It was a disaster’, Roberts remembers. ‘It was our first holiday abroad with the kids, and we hadn’t thought through the time differences or journey. The kids spent the whole plane journey vomiting, and when we arrived they woke up at 2 a.m. every day. There were supposed to be childcare facilities in the hotel, but the staff didn’t have any training or interest in children. So all of the parents were sitting around the pool bemoaning our choice.’

Roberts, however, didn’t just moan about it: she took action. ‘At the time, everyone was having an internet idea, ...

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