December 2014
Beginner
407 pages
12h 52m
English
Content preview from Essentials of Cloud Computing
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127Technological Drivers for Cloud Computing
6.8.4.3 Understanding Text: Millward Brown
Web 3.0 is ideally suited for the management and analysis of various docu-
ments and information because it enables computing system to quickly pro-
cess large amounts of text and extract the meaning from them. Sentiment
analysis could be considered as a good example for this, which involves
the measurement of how various customers feel about an organization, as
expressed through surveys, blogs, online forums, and social networks. The
global research agency Millward Brown, which works with Fortune 500
companies for developing their branding strategies, use
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