August 2008
Beginner
288 pages
6h 3m
English
Content preview from Facebook Marketing: Leverage Social Media to Grow Your Business
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5 Introducing Advertising
In this chapter:
Welcome to Facebook ads
Understanding ads
Understanding social ads
Creating your own ads
Spreading the word using news feeds
Welcome to Advertising
This chapter discusses the meat and potatoes for many marketers: advertising on Facebook. You can target ads to specific demographics with unparalleled precision in Facebook. Take a look at Figure 5.1, for example. The item at the bottom left is a Facebook ad.
The ad is made up of a title, an image (static images only), and text. The text explains the image and adds a tagline. Clicking anywhere in the ad—title, image, or text—takes you to the link the advertiser connected to the ad, which is sometimes offsite, sometimes in Facebook (like a Facebook page). ...
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