August 2008
Beginner
288 pages
6h 3m
English
Content preview from Facebook Marketing: Leverage Social Media to Grow Your Business
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Index
A
accessing network pages, 212–215
accounts, setting up to pay for ads, 142
AdBrite, 238–239
administrators, adding to groups, 68–69
Admins section (events), 110
Ads page, 143–144
advertising
bidding for ad presentation, 141–142, 163
billing
daily spending limits, 166–167
integrated solutions, 167–168
viewing, 166
budgets, 163
campaign insights
discussion topics, 171
page views, 171
photo views, 172
reviews, 171
unique users, 171
video plays, 172
viewing, 170–171
wall posts, 171
Campaign Performance
average cost-per-click (CPC), 160
click-through ratio (CTR), 160
daily details, 161–162
exporting reports, 168–169
number of impressions, 159–160
overview, 157–159
cost-per-click (CPC), 141
cost-per-thousand impressions (CPM), 141
creating ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.