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Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

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Index

A

accessing network pages, 212–215

accounts, setting up to pay for ads, 142

AdBrite, 238–239

administrators, adding to groups, 68–69

Admins section (events), 110

Ads page, 143–144

advertising

bidding for ad presentation, 141–142, 163

billing

daily spending limits, 166–167

integrated solutions, 167–168

viewing, 166

budgets, 163

campaign insights

discussion topics, 171

page views, 171

photo views, 172

reviews, 171

unique users, 171

video plays, 172

viewing, 170–171

wall posts, 171

Campaign Performance

average cost-per-click (CPC), 160

click-through ratio (CTR), 160

daily details, 161–162

exporting reports, 168–169

number of impressions, 159–160

overview, 157–159

cost-per-click (CPC), 141

cost-per-thousand impressions (CPM), 141

creating ...

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