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Fashion Marketing by Caroline Le Bon

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Introduction

Fashion entails many sectors, products, categories, companies, and customers, though for most people, it relates mainly to apparel and its successive trends. Throughout history, different meanings have been assigned to clothes. First used mostly to protect the body, very quickly fashion took the lead over apparel functionalities, and people began to interpret and communicate through fashionable clothing items. For example, fashion appears in Occident during the 14th century with the supremacy of costumes, signaling social status. Then, its vast rise during the second part of the 19th century stemmed largely from industrialization and the development of many factories in various industries, the expansion of distribution channels, ...

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