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Fashion Marketing by Caroline Le Bon

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References

Aaker, D.A. 1991. Managing Brand Equity, New York, NY: The Free Press.

Aaker, D.A. 1994. “Building a Brand: The Saturn Story.” California Management Review 36, no. 2, pp. 114–133.

Aaker, D.A. 1996. “Measuring Brand Equity across Products and Markets.” California Management Review 38, no. 3, pp. 102–120.

Allwood, J. 2007. Well Dressed Report. University of Cambridge Institute of Manufacturing.

Apparel Industry Trends Report. 2012. http://www.free2work.org/trends/apparel/

Arrigo, E. 2013. “Corporate Responsibility Management in Fast Fashion Companies: The Gap Inc. case.” Journal of Fashion Marketing and Management 17, no. 2, pp. 175–189.

Ball, A.D., and L. Tasaki. 1992. “The Role and Measurement of Attachment in Consumer Behaviour.” ...

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