Aaker, D.A. 1991. Managing Brand Equity, New York, NY: The Free Press.
Aaker, D.A. 1994. “Building a Brand: The Saturn Story.” California Management Review 36, no. 2, pp. 114–133.
Aaker, D.A. 1996. “Measuring Brand Equity across Products and Markets.” California Management Review 38, no. 3, pp. 102–120.
Allwood, J. 2007. Well Dressed Report. University of Cambridge Institute of Manufacturing.
Apparel Industry Trends Report. 2012. http://www.free2work.org/trends/apparel/
Arrigo, E. 2013. “Corporate Responsibility Management in Fast Fashion Companies: The Gap Inc. case.” Journal of Fashion Marketing and Management 17, no. 2, pp. 175–189.
Ball, A.D., and L. Tasaki. 1992. “The Role and Measurement of Attachment in Consumer Behaviour.” ...
Get Fashion Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
