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Fashion Marketing by Caroline Le Bon

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Conclusion

Fashion interacts with several economic, financial, psychological, and sociological factors, which reinforce the importance and need for fashion companies to understand their customers’ behaviors. Fashion participates in, find inspiration from, and adapts to the evolution of societies as it manages the relationships between eager fashion shoppers and competitive fashion firms.

Today’s fashion shoppers are more informed and, aware of companies’ practices—and more demanding too. Facing this challenging demand, fashion managers use different elements in their marketing mix to stimulate these shoppers’ appetites and convince them to purchase the items produced by their fashion brands. To attract customers, then create and affirm their ...

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