Index

above-the-line advertising 288–9, 355

accession 207

accounting standards 209

acquisition targets 94

advertising 200, 226, 251, 263, 294, 297, 299, 304, 306, 310–11, 318, 357, 379, 478, 456

advertising campaigns 66, 201, 244, 277–8, 282, 297, 300

advocate 375

advocacy development 456

affinity group marketing 58–9, 174, 219

ageing populations 119, 141

aggregator sites 316

AIDA 281, 289–90, 293

Afinium 380

AIG 380

Akbank 418–20

Aktif Bank 78–80

Alka 191

American Express 392

Ansoff’s product and market matrix 96, 118, 121

annuities 54

appointed representatives (ARs) see also Tied Agents 19, 36, 388

Aseguradora Tajy 90, 133

assets 7, 11, 46, 47, 51–2, 61, 164

Assets for Independence Act 46

ATMs 69, 77, 88, 121–2, 234, 340

attitude formation ...

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