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Financial Services Marketing, 2nd Edition by Nigel Waite, Christine Ennew

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Bibliography

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Adams, A. and Clunie, J. (2006). The split capital investment trust saga: Lessons for financial services marketing. Journal of Financial Services Marketing, 10(3), pp. 218–227.

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Alferoff, C., Knights, D. and Starkey, K. (2005). Corporate Social Responsibility and Financial Service Organisations. Nottingham: Financial Services Research Forum (October).

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