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Fire Your Stock Analyst!: Analyzing Stocks on Your Own by Harry Domash

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Chapter 7. Analysis Tool #4: Industry Analysis

The first three analysis tools dealt with abstract numbers such as earnings forecasts and P/E ratios and the like without regard to the company’s business. Given the same numbers, your conclusions would have been identical whether you were analyzing a maker of chewing gum, buggy whips, guided missiles, or computer chips.

Now it’s time to learn about your candidate’s business, its industry, and its competition.

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