Analyzing Sales (Revenue) History
You’ll be most productive starting your analysis with sales growth, since it’s the crucial ingredient of long-term growth. First analyze long-term sales growth trends and then zero in on the most recent data.
MSN Money’s 10-Year Summary report is a good resource for long-term sales data. Table 11-2 shows the data for a variety of companies.
| Calendar Year | Intel | Adv. Micro. | Coca-Cola | Gillette | The Gap | Chico’s | Pfizer |
|---|---|---|---|---|---|---|---|
| 12/01 | 26,539 | 3891 | 20,092 | 8.961 | 13,848 | 378 | 32,259 |
| 12/00 | 33,726 | 4644 | 20,058 | 9295 | 13,673 | 259 | 29,574 |
| 12/99 | 29,389 | 2857 | 19,805 | 9897 | 11,635 | 155 | 16,204 |
| 12/98 | 26,273 | 2542 | 18,813 | 10,056 | 9055 | 107 | 13,544 |
| 12/97 | 25,070 | 2356 | 18,868 | 10,062 | 6508 | 75 | 12,504 |
| 12/96 | 20,847 | 1953 | 18,456 | 9698 | 5284 | 64 | 11,306 |
| 12/95 |
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