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Fire Your Stock Analyst!: Analyzing Stocks on Your Own by Harry Domash

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Analyzing Sales (Revenue) History

You’ll be most productive starting your analysis with sales growth, since it’s the crucial ingredient of long-term growth. First analyze long-term sales growth trends and then zero in on the most recent data.

MSN Money’s 10-Year Summary report is a good resource for long-term sales data. Table 11-2 shows the data for a variety of companies.

Table 11-2. Examples of long-term sales histories (in millions).
Calendar YearIntelAdv. Micro.Coca-ColaGilletteThe GapChico’sPfizer
12/0126,539389120,0928.96113,84837832,259
12/0033,726464420,058929513,67325929,574
12/9929,389285719,805989711,63515516,204
12/9826,273254218,81310,056905510713,544
12/9725,070235618,86810,06265087512,504
12/9620,847195318,456969852846411,306
12/95

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