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Fire Your Stock Analyst!: Analyzing Stocks on Your Own by Harry Domash

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Step 5: Business Plan Analysis

The business model analysis evaluates qualities of a company’s business plan that are likely to influence its success. Use the business plan scorecard to tabulate the scores for each category. Score each category one, minus one, or zero, corresponding to advantage, business plan disadvantage, or not applicable, respectively.

Brand Identity

Both ATI and Nvidia have strong brand identity with the end user. However, graphics chip consumers are fickle and wouldn’t hesitate to embrace another brand if they thought that it was a better product. Thus ATI has no brand identity advantage. Score = 0.

Other Barriers to Entry

ATI and Nvidia together dominate the graphics chip industry. Their technological advantage is their ...

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