November 2010
Intermediate to advanced
112 pages
1h 21m
English
Most managers know that it’s important to focus on their organization’s customers. After all, without customers, a business wouldn’t exist. But there’s a far more specific reason for encouraging everyone in your group to focus on the customer: satisfying customers’ needs translates directly into greater profitability for your enterprise.
How? When you and your team know who your firm’s best customers are and what they want, you can deliver top-notch service to those customers. Your target customers respond by becoming loyal devotees of your company. Loyal customers buy more from the organization and are willing to pay more—enhancing revenues. At the same time, a company doesn’t have to invest so much ...
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