June 2019
Intermediate to advanced
336 pages
7h 42m
English
Content preview from From Impossible to Inevitable, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
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- Accountability, reduction, 130
- Account‐Based Marketing (ABM), 67, 72–73, 74f
- Account‐based outbound, 101–102
- Account‐based outreach, franchise model, 103
- Account Development Reps (ADRs), 75
- Acquia, 80, 87–89, 137–138
- Activities, measurement, 149–150
- Adoption (customer success phase), 55
- Agitation, axis, 263
- Always Be Learning (ABL), 285
- Always Be Testing (ABT), 284–285
- American Data Company, 41
- Angel investors, 174
- Annual Recurring Revenue (ARR), 90–91, 123–124, 171
- Anxiety economy/growth, 220–224
- Appeal, reasons, 10–11
- Application Programming Interfaces (APIs), basis, 35
- Applications, creation, 34
- Ask questions, Be Honest, Customer success (ABC), 284
- Attention, arc, 7–11, 8f
- Author coach, 40
-
- Backfilling, 140
- Basecamp model, 194
- Believable Solution, 24, 26
- Best, hiring, 127
- Billing/payment history, 56
- Blame, avoidance, 126
- Board of directors, 237, 246
- Bottom‐up comparative pricing, 200
- Breakout success, 17–18
- Breakthroughs, requirement, 290
- Builder, selection, 150
- “Build it and they'll come” marketing plan, 73–75
- Build Year, 107
- Burn rate, 246
- Businesses, 12, 28, 48, 98–99, 131, 292–293
- Businesspeople, sales ability, 150
- Business‐to‐business (B2B), 17, 136, 210–212
- Busy‐ness, 278
- Buyers, phases, 112, 112f
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.