June 2019
Intermediate to advanced
336 pages
7h 42m
English
Your people and culture determine your destiny.
Especially for entrepreneurs new to sales, hiring mistakes are unavoidable:
Here's how to de-risk your first sales hires.
Aaron had to lose a company to learn this painful lesson: delegate work in sales, but don't abdicate your understanding of sales.
The CEO and all cofounders need to be selling. Even if one of you is “the main salesperson,” everyone needs to participate in sales cycles and talking with customers.
At least until you've seen sales become predictable and profitable enough. Whether you're a business, technical, finance, or product founder, YOU are responsible for figuring revenue out. Not your VP Sales. Not your sales hires.