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Gamify: How Gamification Motivates People to Do Extraordinary Things by Brian Burke

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5

Using Gamification to Drive Innovation

The days when innovation was assigned to a small group of big brains are over. Organizations have moved to a crowdsourced model for innovation. Leveraging the wisdom of the crowd brings many perspectives to the innovation challenge, and each represents a unique point of view that sees the problem differently. But how does a crowd innovate?

Left to their own devices, people will optimize their condition within the constraints of the environment. This optimization is constant and can be seen in the way people perform tasks at work, select investments in the stock market, or make their daily commute to the workplace, to name just a few examples. Scientists call this phenomenon “emergence,” and it is quite ...

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