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Gamify: How Gamification Motivates People to Do Extraordinary Things
book

Gamify: How Gamification Motivates People to Do Extraordinary Things

by Brian Burke
April 2014
Beginner
192 pages
4h 9m
English
Bibliomotion
Content preview from Gamify: How Gamification Motivates People to Do Extraordinary Things

INDEX

A

achievement

Brian Burke personal story, 12

gamification defined, 6

Affordable Care Act, 66

AHA (American Heart Association), 5051

airline program rewards, 2526

American Heart Association (AHA), 5051

analytics, 145

Angry Birds, 131

athlete motivation, 3941

augmented reality, 161

Austin, Tom, 49

Autodesk software, 68

autonomy, 19

B

Bacon, Russell, 4546

“badge fatigue,” 7

badges

open, 155

Open Badges project, 72

in virtual world, 3

Badgeville, 145

Barclaycard Ring, 7985

Baxter, Natron, 143

BBVA Game, 4243, 56, 70

behavior change

building over time, 56

change in focus, 57

customer engagement, 4144

employee focus application, 4448

inspiration, 55

ongoing, 57

in social collaboration, 4850

social recognition, 42

target audience and ...

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Publisher Resources

ISBN: 9781937134860