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Gamify: How Gamification Motivates People to Do Extraordinary Things by Brian Burke

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7

Designing a Gamified Solution

At their next status meeting, Jessica reviews the gamification solution goals with Tom and Mike. They are pleased with the way the project is progressing and suggest that, now that the goals are known, they start creating a series of contests to motivate clients to use Yakademy and to contribute more quality research to Yakker. Jessica doesn’t agree with this approach. Rather than setting up a competitive environment using contests, she recommends creating a collaborative environment where everyone can benefit from improving the platforms.

As they discuss the matter further, Tom and Mike realize that defining the game structure is critical to the success of the solution. Not only do they need to consider how to ...

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