Book description
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
Both provide mega-markets for almost every product and service
Both have platforms that will dramatically reduce the company's global cost structure
Both have platforms that will significantly boost the company's global technology and innovation base
Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Preface
- Acknowledgments
- 1: CHINA AND INDIA-FOUR STORIES ROLLED INTO ONE
-
2: THINK CHINA AND INDIA, NOT CHINA OR INDIA
- China and India: Cousins, Not Twins
- Growing Economic Integration Between China and India
- Strategic Implication 1: Leverage the Scale of Both China and India
- Strategic Implication 2: Leverage the Complementary Strengths of China and India
- Strategic Implication 3: Transfer Learning from One Market to the Other
- Strategic Implication 4: Leverage Dual Presence to Reduce Risks
- Conclusion
- 3: MEGAMARKETS AND MICROCUSTOMERS
- 4: LEVERAGING CHINA AND INDIA FOR GLOBAL ADVANTAGE
- 5: COMPETING WITH DRAGONS AND TIGERS ON THE GLOBAL STAGE
- 6: THE WAR FOR TALENT
- 7: GLOBAL ENTERPRISE 2020
- Notes
- About the Author
- Index
Product information
- Title: Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage
- Author(s):
- Release date: February 2009
- Publisher(s): Jossey-Bass
- ISBN: 9780470284247
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