book
Getting China and India Right: Strategies for Leveraging the World's Fastest-Growing Economies for Global Advantage
by Anil K. Gupta, Haiyan Wang
February 2009
Beginner to intermediate
272 pages
6h 24m
English
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Contents
1 China and India—Four Stories Rolled into One
Back to the Future: The Reemergence of China and India
2 Think China and India, Not China or India
China and India: Cousins, Not Twins
Growing Economic Integration Between China and India
Strategic Implication 1: Leverage the Scale of Both China and India
Strategic Implication 2: Leverage the Complementary Strengths of China and India
Strategic Implication 3: Transfer Learning from One Market to the Other
Strategic Implication 4: Leverage Dual Presence to Reduce Risks
3 Megamarkets and Microcustomers
Fighting for Local Market Dominance
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