Back in 1995 I got my first taste of web development, putting together a few pages of simple HTML for a piece of university coursework. It was a small part of my course, which was a mixture of software engineering and communication studies. This was an unusual mixture. I learned the fundamentals of software development, database design, and programming. But I also learned about the importance of the audience and end-user and how to communicate with them, both verbally and non-verbally.

In 1998, on the communication studies side of the degree, I was required to write a publication for an organization of my choice. I decided to write a prospectus for the school where my mother was teaching at the time. But I decided to do it as a website. ...

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