Book description
Harness your company’s incumbent advantages to win the digital disruption game
Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.
Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.
Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.
- Learn the six new rules that separate winners from losers in the age of digital disruption
- Prioritize your innovation investments to rebuild your competitive moat
- Employ smart cannibalization to defend your core business
- Deliver step-change customer outcomes to grow into adjacent markets
- Reframe your purpose and make talent the centerpiece of your digital innovation strategy
Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
Table of contents
- Cover
- Additional Praise for Goliath's Revenge
- Foreword
- Chapter 1 How Much Time Do You Have?
- Chapter 2 The Incumbent’s Advantage
- Chapter 3 Winner Takes Most
- Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes
-
Chapter 5 Rule 2: Pursue Big I and Little I Innovation
- Differentiate Big I from Little I
- Nurture a Company-wide Innovation Culture
- Act Fast on Little I Opportunities
- Unlock the Power of And
- Launch Your Venture Investment Board
- Run the Big I Relay Race
- Mastercard Pursues Both Big I and Little I1
- Stress-Test Your Innovation Program
- Rule 2: Company and Career Readiness
- Note
- Chapter 6 Rule 3: Use Your Data as Currency
- Chapter 7 Rule 4: Accelerate through Innovation Networks
- Chapter 8 Rule 5: Value Talent over Technology
- Chapter 9 Rule 6: Reframe Your Purpose
- Chapter 10 Company View: Your Disruptor’s Playbook
- Chapter 11 Career View: Disrupt Yourself
- Appendix: Goliath’s Revenge Rule Templates
- About the Authors
- Index
- Wiley End User License Agreement
Product information
- Title: Goliath's Revenge
- Author(s):
- Release date: February 2019
- Publisher(s): Wiley
- ISBN: 9781119541875
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