February 2019
Intermediate to advanced
288 pages
6h 33m
English
Content preview from Goliath's Revenge
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Chapter 5 Rule 2: Pursue Big I and Little I Innovation
Failure is not the opposite of success; it’s part of success.
—Arianna Huffington, Huffington Post cofounder
If you’ve put Rule 1 into practice, you now have a clear idea of your step-change customer outcome, stairway to value, and whole offers by step. Now is the time to start delivering on the innovations required for that BHAG while buying time for it to pay off through the continual improvement of your core business.
No company aspiring for Goliath’s Revenge gets a free pass. It would be easier if you and your team could focus exclusively on either the future or the present. Unfortunately, that is not the world you live in. Your shareholders, who might be just you in a small company, demand both near-term performance from your core business and long-term, profitable growth in markets beyond it.
Achieving both requires a balanced diet of Big I disruptive innovations and Little I continual improvement—terms we picked up from Wharton’s George Day. Big I changes the game while Little I plays the current game better. Big I and Little I are the two food groups of corporate longevity. To keep your business healthy, ensure that your company takes in a sufficient quantity of each.
This requires focusing on six priorities: differentiate Big I from Little I, nurture a company-wide innovation culture, act fast on Little I ideas, unlock the power of and, launch your venture investment board, and run the Big I relay race.
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