Goliath's Revenge

Foreword

Everybody gets that digital disruption is radically changing the landscape of every economic sector, public or private. There is scarcely a board of directors or management council that is not pounding the table for digital transformation. We all know we need to get going. The question is, where to?

You can’t transform yourself if you don’t have a clear idea of who or what you need to be in the future. Unfortunately, the only role models established enterprises have today are the very digital disruptors that are putting their franchises at risk. But the disruptors simply cannot be good role models for you. If you copy them, you are taking a me-too approach to a game that they themselves invented. How dumb is that?

What you need, what we all need, is a crystal ball to look into the future and see what it might look like for us to play a valuable and vibrant role, one that leverages our unique heritage and assets. In other words, we need to stop focusing on the present threat of them and start focusing on the future potential for us.

And that is precisely what Goliath’s Revenge sets out to help you do. Todd Hewlin and Scott Snyder have been working with established companies at the cutting edge of the digital revolution for more than a decade. I have had the privilege of working alongside them on multiple projects, and I can personally vouch for their experience and their acumen. Both share the extraordinary abilities to extrapolate beyond present circumstances, to ...