February 2019
Intermediate to advanced
288 pages
6h 33m
English
Content preview from Goliath's Revenge
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Chapter 9 Rule 6: Reframe Your Purpose
Keep your eyes on the stars and keep your feet on the ground.
—Theodore Roosevelt, US president
Congratulations—you’ve made it to the sixth rule. Now we can imagine that you might have reservations about spending your time on reframing your purpose. We have all been through arm-waving visioning exercises that made our eyes roll and led to nothing of significance changing in the companies we’ve worked for. Keep an open mind, as the exercise of reframing your purpose is not one of those time wasters.
You see, reframing your purpose is really about opening up the range of growth options that your company is willing to consider. It is about raising your sights from your current industry position, business model, and product offerings to allow you and your peers to pursue the adjacent market opportunities that digital disruption creates.
It is also about engaging the next generation. In our research for Goliath’s Revenge, we interviewed dozens of millennials to understand how they decide which companies to work for. The key finding is that this generation needs to feel that they are in service to a higher calling than market-share growth and stock-price appreciation. If they are the heart of your future workforce, then reframing your purpose is critical.
Doing so requires six actions: raise your sights, answer the Five Whys, embrace smart cannibalization, engage the next generation, align top down, and lead by example.
Raise Your Sights ...
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