August 2010
Beginner to intermediate
216 pages
5h 50m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13. Tools and Add-Ons
When Google Analytics announced a standard API for extracting data, it opened the floodgates to third-party developers. The result was many different types of tools that facilitate implementation, reporting, and analysis. The response was so strong that Google created an Analytics App Marketplace to showcase tools built on the Analytics API. You can find the Analytics Application Gallery at http://troni.me/aLUqBW. Some of my favorite tools are listed below.
Reporting and Analysis Tools
One of the strong points of Google Analytics is the reporting interface. It’s intuitive, easy to use, and facilitates analysis. But sometimes you need a little something extra to get the job done. Below are a few tools that enhance the reporting capabilities of Google Analytics.
Juice Concentrate
Concentrate (http://troni.me/8XEOXL), from Juice Analytics, is a keyword tool that categorizes keywords to help you understand the key phrases people use to find your site. Anyone doing CPC or SEO should be using this tool.
Google Analytics Report Enhancer
This Firefox extension was created by Jeremy Aube at ROI Revolution (a Google Analytics Authorized Consultant). His tool tweaks the interface a number of ways to reveal missing dimensions and some simple metrics. For example, it shows the number of conversions rather than the conversion rate. Check out the ROI Revolution blog (http://troni.me/diGL88) for instructions.
Keyword Trends in Google Analytics
This is another tool created ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.