December 2013
Intermediate to advanced
765 pages
29h 58m
German
book
Grundlagen des Tourismus, 2nd Edition
by Axel Schulz, Waldemar Berg, Marco A. Gardini, Torsten Kirstges, Bernd Eisenstein
Content preview from Grundlagen des Tourismus, 2nd Edition
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6 1 Grundlagen und Definitionen
Spätestens seit der Jahrtausendwende versucht nahezu jede Wertschöpfungsstufe, auf
allen Wegen die eigenen Leistungen zu distribuieren („Multi-Channel-Vertrieb“).
Dabei werden immer wieder neue Versuchsballons gestartet, bestimmte Vertriebska-
näle mit besonderen Konditionen zu pushen: Airlines verkaufen ihre Tickets im Inter-
netvertrieb billiger bzw. mit einer geringeren Service-Fee, nicht mehr über Reisebü-
ros, die Bahn bietet Sonderpreistickets nur über branchenfremde Wege etc.
Zum Nachdenken:
In diesem Zusammenhang kam die Forderung nach der „Chancengleich-
heit“ der Vertriebswege auf: Soll – bzw. „darf“ ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.