December 2013
Intermediate to advanced
765 pages
29h 58m
German
book
Grundlagen des Tourismus, 2nd Edition
by Axel Schulz, Waldemar Berg, Marco A. Gardini, Torsten Kirstges, Bernd Eisenstein
Content preview from Grundlagen des Tourismus, 2nd Edition
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72 3 Ausgewählte Managementformen im Tourismus
Als letzte Voraussetzung benötigt ein funktionierendes Yield-Managementsystem ein
effektives und effizientes Vertriebssystem, um die Kapazitäten flächendeckend und
Absatzoptimal zu vertreiben. Der Vertrieb erfolgt über nachfolgend dargestellte Ver-
triebskanäle, auch Vertriebsmix genannt.
Direktvertrieb Eigenvertrieb Fremdvertrieb
via Internet, Callcenter
direkt an den Kunden
über eigene Verkaufsbü-
ros, Franchisepartner,
Kooperations-Reisebüros
über Mittler (z. B. Reise-
büros, Agenten), Makler
und Händler
3.2.6 Chancen und Risiken des
Yield-Managements
Für ein touristisches Unternehmen, sofe ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.