Das Produkt Flugreise besteht aus einer Grundleistung, dem schnellen Transport von
einem Ort zum anderen mit Hilfe des Verkehrsmittels Flugzeug, und
gen, wie z. B. Bordservice und Verpflegung. Da den Fluggesellschaften im Bereich
der Grundleistung nur begrenzte Differenzierungsmöglichkeiten zur Verfügung ste-
hen, um sich von der Konkurrenz abzuheben, werden diese Zusatzleistungen oftmals
zu einem sehr wichtigen Wettbewerbsinstrument. Die Besonderheiten des
kehrs in Bezug auf die Nachfrage sind vor allem die zeitlichen Schwankungen, die
mit dem Reiseverhalten der Urlaubs- und Geschäftsreisenden begründet werden ...
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