Handbook of Leadership Theory and Practice

ABOUT THE CONTRIBUTORS

Bharat Anand is a professor in the Strategy Unit at Harvard Business School, where he teaches corporate strategy. He received an AB in economics, magna cum laude, from Harvard University and his PhD in economics from Princeton University, where he was also nominated to the Princeton Society of Fellows. Professor Anand’s research is in applied and empirical industrial organization, and corporate strategy, and he is currently examining competition in information goods markets, with a primary focus on media and entertainment. His research focuses on two central strategic challenges that firms face in these markets: the challenge of “getting noticed” among the increasing clutter of alternatives that are widely available to ...