January 2010
Beginner
848 pages
24h 40m
English
A Theoretical and Empirical Examination Based on Project GLOBE
There is ample evidence that the world of business is increasingly global (Giddens, 1999; Govindarajan and Gupta, 2001; Friedman, 2005; Inkpen and Ramaswamy, 2006). The globalized business world of today provides firms with unprecedented opportunities but also formidable challenges because it represents a higher level of complexity resulting from conditions of multiplicity, interdependence, and ambiguity (Lane, Maznevski, and Mendenhall, 2004).
In a recent article, Samuel J. Palmisano, chairman of the board, president, and CEO of IBM, examined the forces shaping ...
Read now
Unlock full access