April 2019
Intermediate to advanced
212 pages
5h 34m
English
One popular application of the MABP is in marketing, where alternative versions of advertisements are shown to users in a process that would normally make use of A/B testing (showing different ads to similar randomly-chosen groups and seeing which one gets the most desired outcomes, such as impressions or clicks):

The preceding diagram is a simple illustration of how A/B testing works. One version of an advertisement (or option being tested) whose past performance is known is used as a control, and the other is used as a variation.
The variation is being tested to see whether it will perform better ...
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