HBR Guide to Setting Your Strategy

What You’ll Learn

Every company needs a strategy, one that will position it to grow over the long term. But charting such a path forward can be challenging, especially if your industry is facing new entrants, frequent disruption, or increased regulation. Your strategy must account for where you’re competing, the customers you are targeting, what you aim to offer, and what your people need to succeed. And it must be communicated in a way that ensures buy-in from stakeholders—especially your employees. Otherwise, execution may fall flat.

Whether you are revising a strategy you already have or formulating your startup’s strategy for the first time, this guide will provide you with practical tips and advice to help you define a strategy that will ...