HBR Guide to Setting Your Strategy

Contents

Introduction: Get the Strategy You Need—Now

Shape the future to your advantage.

SECTION ONE: What Is Strategy?

1. Defining Strategy, Implementation, and Execution

They involve different activities, tools, and people.

BY KEN FAVARO

2. Five Myths About Strategy

And why they’re wrong.

BY STEPHEN BUNGAY

3. Your Strategic Plans Probably Aren’t Strategic, or Even Plans

Distinguish between objectives, strategies, and actions.

BY GRAHAM KENNY

SECTION TWO: Lay the Foundation

4. Your Strategy Needs a Strategy

Consider the circumstances in which you’re operating.

BY MARTIN REEVES, CLAIRE LOVE, AND PHILIPP TILLMANNS

5. The Different Approaches Firms Use to Set Strategy

Two factors can help you define your process.

BY KIMBERLY TETI, MU-JEUNG ...