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HBR Guide to Setting Your Strategy
book

HBR Guide to Setting Your Strategy

by Harvard Business Review
August 2020
Beginner
272 pages
3h 58m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR Guide to Setting Your Strategy

CHAPTER 17

A Simple Way to Test Your Company’s Strategic Alignment

by Jonathan Trevor and Barry Varcoe

There is no universal or one-size-fits-all prescription for a winning business. But corporate leaders today seem to agree that strategic alignment is high on the list.

Strategic alignment, for us, means that all elements of a business—including the market strategy and the way the company itself is organized—are arranged in such a way as to best support the fulfillment of its longterm purpose. While a company’s purpose generally doesn’t change, strategies and organizational structures do, which can make chasing “alignment” between strategy and the organization feel like chasing an elusive will-o’-the-wisp.

As if that weren’t tough enough, another ...

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Publisher Resources

ISBN: 9781633698932