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HBR Guide to Setting Your Strategy
book

HBR Guide to Setting Your Strategy

by Harvard Business Review
August 2020
Beginner
272 pages
3h 58m
English
Harvard Business Review Press
Audiobook available
Content preview from HBR Guide to Setting Your Strategy

CHAPTER 7

Stakeholders First, Strategy Second

by Graham Kenny

What stakeholders do you depend on for success?

When setting strategy, it might seem obvious that you’d need to ask this question. But most managers, even at the world’s largest companies, don’t think about it. Instead, they focus on a narrow set of key performance indicators and wade right into developing solutions that feed those metrics, burrowing deeper and deeper into the details. Very quickly they lose their “helicopter view” and get stuck in fix-it mode. Suggestions come one after another: Engage sales outlets. Devise an advertising program. Attract, retain, and develop capable people. Good stuff, perhaps, but how would you know if you haven’t defined a context for success? ...

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Publisher Resources

ISBN: 9781633698932