September 2025
Intermediate to advanced
256 pages
4h 52m
English
Strategic Choices Need to Be Made Simultaneously, Not Sequentially
The CEO of a large Australian company called me to relay a particular strategy-development problem his firm was facing and ask for my advice. The company was an eager user of my “cascading choices” framework for strategy, which I have used for decades and written about extensively, most prominently in Playing to Win, the 2013 book I wrote with friend and colleague A.G. Lafley.
My Australian friend explained that each of his five business-unit presidents was using the Strategy Choice Cascade and that all of them had gotten stuck in the same place. They had chosen a Winning Aspiration and had settled on a Where to Play choice. But all of them were ...
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