September 2025
Intermediate to advanced
256 pages
4h 52m
English
Suning, once a market leader in China’s retail sector, was a poster child for agile strategy. While many traditional retailers hesitated in responding to new technologies and evolving consumer preferences, Suning repeatedly pounced on digital trends and other opportunities.
In 2009, Suning embraced e-commerce, pioneering an integrated online-offline retail approach. In 2012 it began to expand its market presence significantly, moving into multiple sectors beyond its base in appliances in order to compete with e-commerce giants. One of its first acquisitions was Redbaby, a leading online seller of maternal and baby products. Setting the ambitious goal of becoming “Walmart + Amazon,” ...
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