September 2025
Intermediate to advanced
256 pages
4h 52m
English
Why Isn’t Your Strategy Sticking?
In 1992, Robert Kaplan and David Norton identified four barriers to effective strategy implementation: lack of understanding, lack of communication, disconnected incentives, and disconnected budgets. Over the decades, other experts have expanded on this list, identifying additional barriers including unaligned goals, insufficient resources, and inadequate performance tracking. Yet successful strategy implementation is still an ongoing struggle today. Are leaders simply not communicating well enough? Or does the intrinsic problem lie elsewhere?
The true problem lies not with the tactical aspects of strategy implementation but with psychological ones. When leaders think about the ...
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