Chapter 4. Layout and Design: Follow the Golden Rule

It pays to be a good listener... and to carry a pocket calculator. We’ve been talking about user-centered design for a few chapters, but here’s where you really put your listening skills to the test. In this chapter, you’ll take your users’ feedback and build a site that meets their needs. From browsers to screen real estate, it’s all about giving your users what they really want. Not only that, you’ll learn the secrets of the rule of thirds. Find out how a few easy presses of the calculator, a ruler, and some gridlines can turn your blase web page into a thing of beauty.
Design is about audience
The design and layout of your site is the lens though which your users view and experience your content. If you have a confusing layout, your users are going to have a bad experience. However, if you develop a design and layout that is both functional and aesthetically pleasing, your users are not only going to hang around your site longer, but they’ll want to come back.
The first step on the road to putting together a design which appeals to your users is to actually know your users. It’s a lot harder to come up with a design that meets their needs if you don’t know who they are (and what makes them tick).

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