May 2025
Intermediate to advanced
240 pages
4h 22m
English
Content preview from How to Manage People, 6th Edition
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26Managing bias
Bias can be deliberate or, insidiously, unconscious. What is known as cognitive bias happens when someone makes an irrational judgement. People create their own ‘subjective reality’ from their perception of the input they receive. An individual’s construction of reality, not the objective input, may dictate their behaviour.
If you’re biased towards something, then you lean favourably towards it; you tend to think positively of it. But if you’re biased against something, then you lean negatively against it; you tend to think poorly of it. Biases make it difficult for people to exchange accurate information or make objective decisions. A cognitive bias distorts our critical thinking, leading to misconceptions or misinformation ...
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