July 2013
Beginner
200 pages
3h 24m
English
Content preview from How To Talk To Absolutely Anyone: Confident Communication in Every Situation
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PART TWO
The Four Stages of an Interaction
Your conversation must go through four key stages if you are to stand any chance at all of getting the desired outcome.
This part of the book will take you through each of these stages in turn.
The stages of an interaction follow the traditional stages of marketing. After all, we are, in some ways, marketing ourselves to others to encourage them to engage with us. In marketing there is a concept known as AIDA, which stands for Attention, Interest, Desire and Action.
It simply means that in any advert or marketing activity your first task is to get the reader's attention, followed by getting them interested in what you're selling, then making them want it and, finally, persuading them to take action. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.