How To Write A Business Plan, Fourth Edition

Index

Action plan, 131–133

Action programming, 185, 188–190, 193–196

Age Wave (Ken Dychtwald and Joe Flower), 71

Analysis. See also Diagnosis

conjoint, 50–51

expectation-based, 52–53

of geographic sales, 17, 21–23

of key customer sales, 17–18, 21

of labor cost, 23–24

matrix approach, 87–92

multiple regression, 50

of product revenue, 17–21

Ansoff, H. Igor, 182

Asset-based lenders, 170

Assets, long-term, 143, 147–151

Balance sheet. See Financial Statements

Banks, as financing sources, 170

Barriers to entry and exit, 40, 64, 66

Breakeven point, 6, 28–29

Business plan

components of, 5–8

definition of, 2–3, 181–182

document, 5, 12, 159–161

financial plan, 11–12

goals for, 10–11

implementation and control of, 181–196

information needed for investors ...