Action, commitment to, 13
action planning, 150–151
advertising campaigns, 120–121
age of business, financing decisions and, 213
American Institute of Public Accountants (AICPA), 187
underlying financial strategy, 19
underlying market strategy, 15
underlying organization and management strategy, 18
underlying production or service strategy, 17
see also specific types of analysis, e.g.: cost analysis
annual business plan, 223
annual business planning, 11, 12
asset-based lenders, 207
asset management, in financial strategy evaluation, 47
on balance sheet, 163, 168–171
Balanced scorecard, 49–51, 223
The Balanced Scorecard (Robert S. Kaplan and David P. Norton), 49
balance sheet, 163, 165–172 ...
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