Index
Action, commitment to, 13
action planning, 150–151
advertising campaigns, 120–121
age of business, financing decisions and, 213
American Institute of Public Accountants (AICPA), 187
analyses
underlying financial strategy, 19
underlying market strategy, 15
underlying organization and management strategy, 18
underlying production or service strategy, 17
see also specific types of analysis, e.g.: cost analysis
annual business plan, 223
annual business planning, 11, 12
appendices, 6–7
asset-based lenders, 207
asset management, in financial strategy evaluation, 47
assets
on balance sheet, 163, 168–171
long-term, 168–171
Balanced scorecard, 49–51, 223
The Balanced Scorecard (Robert S. Kaplan and David P. Norton), 49
balance sheet, 163, 165–172 ...
Get How to Write a Business Plan now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
