Index

Action, commitment to, 13

action planning, 150–151

advertising campaigns, 120–121

age of business, financing decisions and, 213

American Institute of Public Accountants (AICPA), 187

analyses

underlying financial strategy, 19

underlying market strategy, 15

underlying organization and management strategy, 18

underlying production or service strategy, 17

see also specific types of analysis, e.g.: cost analysis

annual business plan, 223

annual business planning, 11, 12

appendices, 6–7

asset-based lenders, 207

asset management, in financial strategy evaluation, 47

assets

on balance sheet, 163, 168–171

long-term, 168–171

Balanced scorecard, 49–51, 223

The Balanced Scorecard (Robert S. Kaplan and David P. Norton), 49

balance sheet, 163, 165–172 ...

Get How to Write a Business Plan now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.