Action, commitment to, 13

action planning, 150–151

advertising campaigns, 120–121

age of business, financing decisions and, 213

American Institute of Public Accountants (AICPA), 187


underlying financial strategy, 19

underlying market strategy, 15

underlying organization and management strategy, 18

underlying production or service strategy, 17

see also specific types of analysis, e.g.: cost analysis

annual business plan, 223

annual business planning, 11, 12

appendices, 6–7

asset-based lenders, 207

asset management, in financial strategy evaluation, 47


on balance sheet, 163, 168–171

long-term, 168–171

Balanced scorecard, 49–51, 223

The Balanced Scorecard (Robert S. Kaplan and David P. Norton), 49

balance sheet, 163, 165–172 ...

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