9.2. Text Alignment as a Design Technique

Professional artists and designers know that any design, whether it's a Web page, a print ad, or a painting, comprises negative and positive space. Positive space consists of places in the design that are occupied by some object. On a Web page, text, graphics, forms, and other content and user interface elements make up positive space. Negative space, on the other hand, is space that is empty, or not occupied by any object.

Good design dictates a balance between positive and negative space. We're not about to get into this subject in detail, but suffice it to say that pages that are "designed" as a lot of closely packed text content, with few (if any) "breaks" for negative space, are pretty ugly and ...

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