Chapter 15: A Peek Under the Hood: How We Manage the moz Community

Editor's Note: This post, which reveals the inner workings of the world's most vibrant—and possibly largest—inbound marketing community, was originally published January 18th, 2012, on The Moz Blog. It was completely updated for this book in March of 2013.

Have you ever been a part of a community and wondered, “How does all the magic happen?” Or maybe you've never quite understood what a community manager actually does. In the spirit of TAGFEE, I've decided to lift the Moz hood and show you how we manage our large, active community. In this chapter, you'll get a look at the who, what, when, and how of managing the Moz community. Hopefully, you'll gain some insights on how to grow your community, too.

Editor's Note: To be TAGFEE is to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. To learn more about Moz's core values, read, “What We Believe and Why: Moz's TAGFEE Tenets” (

Who Are We?

Over the last couple of years, the community has grown rapidly. It quickly became imperative to build a team to help take care of different aspects of the community. I simply couldn't handle all the community tasks on my own anymore. So, before I jump too far into the what, when, and how of managing the Moz community, I'd like to introduce you to the “who.”

Keri Morgret

Keri is well-known in the SEO industry as ...

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