August 2002
Beginner
496 pages
14h 43m
English
book
Information Architecture for the World Wide Web, Second Edition
by Louis Rosenfeld, Peter Morville
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Why Information Architecture Matters
You now understand what information architecture is and what it isn’t. So, why is it important? Why should you care? Why should your company or your clients invest time and money in the design of their information architectures? What is the return on investment (ROI)?
We’ll tackle these tough questions in detail later in the book, but for now let us hit the highlights without getting bogged down in subtleties. When you calculate the importance of information architecture to your organization, you should consider the following costs and value propositions:
- The cost of finding information
What does it cost if every employee in your company spends an extra five minutes per day struggling to find answers on your intranet?[5] What is the cost of frustrating your customers with a poorly organized web site?
- The cost of not finding information
How many bad decisions are made every day in your organization because employees didn’t find the information they needed? How much duplication of effort results from this disconnect? How many customers do you lose because they couldn’t find the product they want on your web site? How much do you spend every day providing telephone support to existing customers because they hate navigating your online technical support database?
- The value of education
What is the value of educating your customers about new products and services related to the ones they’re actively seeking on your web site?
- The cost of construction
What does ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.