Summarizing Some of the Processes in This Book
Appendix 1—Corner Stones for Business Development
1. Generating a long-term value
a. New revenue streams
I. Introducing new products and services
II. Leveraging existing assets and capabilities
III. Expanding into new markets
b. Reducing costs—operations optimization
c. Corporate social responsibility
2. Customer relationships
a. Customer discovery
b. Customer acquisition and retention
3. Market opportunities
a. Market research and analysis
b. Competitive analysis and market positioning
4. Partnerships and collaborations
Appendix 2—Business Development Foundations Applied to Innovation Exploration
1. Starting from within—Self-reflection and understanding the corporate strengths and pain ...
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